RESEARCH: MARKETING AND DISTRIBUTION

MARKETING AND DISTRIBUTION

I watched a video by the Film Distributors association. This involved looking at how a film distributor has to decide how it will present a film to an audience. Showing how they need to decide on the unique selling point of the movie and how to run with that. Showing how it is different and unique from the other films releasing around the similar release date. Distributors look at the films 'selling points' or 'hooks'. Looking at how one action film would be different to another action film. Finding what is unique and then focusing on that throughout the marketing campaign.

Film distributors would look at how the film is different from others. If the story line is better and more engaging, or the action is so unique or how the film has an all star cast. These would be seen as the selling points of the film. 

After taking all of the factors into consideration, the film distributors will then look at which elements they should stress in the marketing campaign. Such as focusing on the all star cast, the storytelling or the stand out action.